Case Study: Vodafone achieves 42% higher conversion rates with Persado AI

How Vodafone Italy Raised Conversions +42% by Developing Creative in a Radically New Way

Vodafone Italy wanted to improve the performance of its SMS and mobile push campaigns, which were critical channels for upsell, churn prevention, winback, and loyalty efforts. To better engage customers and drive more conversions, Vodafone partnered with Persado and used its AI platform to optimize marketing creative and messaging.

Persado’s machine-generated copy helped Vodafone identify the words and emotions that performed best across campaigns, including push, in-app, and SMS messages. The results included a 42% average lift in CRM conversion rates, a 63% conversion lift in one value creation SMS campaign, a 60% average lift in loyalty redemption rates, and 11% of total sales driven by Persado on SMS and push.

Vodafone

Andrea Duilio

Consumer Digital Director