Case Study: Five9 achieves 1,000+ hours saved in manual CRM data entry annually with People.ai

Five9 Saves Sellers 1,000+ Hours of Manual Data Entry Annually with People.ai

Five9, a leading cloud contact center provider serving more than 2,000 customers, struggled with limited visibility into go-to-market activities, unreliable forecasting data, and an inconsistent opportunity qualification process. To fix these gaps, Five9 turned to People.ai for automated activity capture, engagement scoring, PeopleGraph insights and Opportunity Intelligence to provide accurate, contextualized CRM data.

People.ai’s patented AI automatically captured contacts and sales activities, populated CRM records, and delivered opportunity scorecards and engagement scores for better forecasting and coaching. As a result, Five9 saved sellers 1,000+ hours of manual CRM entry annually, captured 100,000+ automated sales activities, standardized deal qualification, improved forecast confidence, and accelerated seller ramp and cross-team collaboration.

Five9

Esther Friend

VP of Sales Efficiency and Transformation