Case Study: Demandbase accelerates customer time to value and optimizes AI agents with Pendo

Demandbase uses Pendo to accelerate customers’ time to value and optimize AI agents

Demandbase uses Pendo to help customers get value from its platform faster and to support new AI agent experiences. The company also wanted a better way to surface in-app cross-sell and upsell opportunities without relying on engineering resources.

With Pendo, Demandbase created a playbook-style guide in just a few hours and began testing in-app messaging to drive orchestration meetings; four customers booked meetings after seeing the guide. Demandbase also used Pendo in-app polls to collect real-time feedback on AI agents, helping the team learn whether the agents were improving speed and pipeline impact so they can refine and A/B test them more effectively.

Demandbase

Chad Holdorf

VP of Product