Case Study: Ticketmaster achieves a unified global checkout and elevated fan experience with PayPal

How Ticketmaster elevates the fan experience with payment solutions from PayPal

Ticketmaster, the world’s largest ticket marketplace processing some 600 million tickets a year, needed a consistent yet locally tailored payments approach to serve a diverse global fanbase. The challenge was to simplify checkout across currencies and buyer preferences—especially for Millennials and Gen Z—while making high‑demand, once‑in‑a‑lifetime events more accessible.

Ticketmaster expanded its long‑standing relationship with PayPal to offer PayPal Checkout, Venmo and PayPal Pay Later on a unified Braintree platform, providing secure, flexible payment options and consolidated reporting. The result: smoother, more trusted checkout, easier reconciliation and granular payment insights, and stronger commercial performance (Pay Later buyers spend ~30% more and show high repeat rates), all at global scale.

Ticketmaster

Pranay Reddy

VP, Ecommerce Business Development