Case Study: Genesys achieves 30% longer engagement with PathFactory

Genesys boosts ABM engagement time by 30% with PathFactory

Genesys, a global leader in customer experience orchestration, was struggling with fragmented sales and marketing efforts for its Account-Based Marketing (ABM) strategy. Their sales development representatives promoted content on an ad-hoc basis with limited visibility into what resonated with prospects. To address this challenge, they turned to PathFactory for a solution.

PathFactory provided Genesys with a unified content approach, enabling the marketing team to create curated content playlists for sales to share. Integrated with Salesforce, the solution offered deep visibility into prospect engagement. This strategy delivered a 30% increase in engagement time and a 19.3% binge rate, allowing the sales team to better identify qualified prospects and creating a more effective ABM program.

Genesys