Case Study: Snowflake achieves 15% increase in sales reps meeting quarterly quota with Outreach

A Outreach Case Study

Snowflake's approach to account-based sales helps 15% more sales reps hit quota

Snowflake, a cloud data platform that helps organizations unite and mobilize siloed data, faced the challenge of breaking into larger enterprise accounts where buying cycles are long, complex, and involve many decision-makers. To win in that environment the company needed an account-based sales approach supported by reliable data, tight cross-functional workflows, and automation so reps could deliver the right message at the right stage.

Snowflake partnered with Outreach as a single sales-execution platform—using sequences, templates, triggers, and real-time insights to align sales and marketing, remove friction for reps, and speed onboarding. The result was a repeatable, measurable account-based motion that ramped new hires faster and produced a 15% increase in the number of reps meeting quarterly quota (alongside improved prospect engagement).

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