Case Study: DocuSign achieves 30 minutes saved per rep per day and increased pipeline with Outreach

Outreach ensures that DocuSign campaigns can deliver the right message and timing between touches

DocuSign, the global leader in eSignature with more than 200 million users, faced a productivity challenge as its 100-person Market Development Rep (MDR) team scaled outbound and account-based campaigns. Relying on spreadsheets and manual Salesforce updates to coordinate a 7-touch follow-up process with Marketing created limited visibility and costly admin work that reduced prospecting time.

DocuSign implemented Outreach to automate campaign management, personalized email/phone/social sequences, and integrate tracking with Salesforce, aligning Sales and Marketing. The change saved about 30 minutes per rep per day (roughly 10 hours per month), increased activity throughout the marketing and sales funnel, and generated more pipeline per rep.

DocuSign

Tom Coyne

Senior Director of Commercial Sales