Case Study: Marks & Spencer achieves 46% higher sales penetration with OSF Digital’s Salesforce Loyalty Management

Marks & Spencer boosts sales penetration by 46% with OSF Digital

Marks & Spencer, a top-quality retailer, aimed to expand its Sparks loyalty program internationally to nurture customer relationships and personalize experiences. To achieve this global omnichannel deployment and connect their systems, they partnered with OSF Digital and utilized Salesforce Loyalty Management.

OSF Digital implemented and integrated Salesforce Loyalty Management with Commerce and Marketing Clouds for Marks & Spencer. This solution led to significant results, including a 46% increase in sales penetration for loyalty members and a 13% rise in average order value after enrollment, successfully expanding the program into 25 markets.

Marks & Spencer