Case Study: Zendesk saves $500k and boosts Marketing Ops efficiency with Openprise

Zendesk saves $500k and boosts data cleansing 25% with Openprise

Zendesk, a customer service software company, faced significant challenges with its manual marketing operations processes. Their Marketing Ops team was burdened with manually uploading lists, cleaning data, and fulfilling custom requests, which caused delays that left leads cold. The complexity was heightened by four regional offices each using different workflows, making account scoring and market prioritization nearly impossible to scale. To address this, Zendesk turned to Openprise for a solution.

Openprise automated Zendesk's entire data pipeline, including cleansing, enrichment, deduplication, and list loading. The platform also enabled the creation of customized automated workflows for each regional office and implemented account scoring. This solution saved Zendesk over $500,000 in team productivity, generated over $100,000 in revenue gains from improved targeting, improved data cleansing efficiency by 25%, and increased sales team efficiency by over 25%. Openprise transformed the Marketing Ops team from a reactive function to a proactive one.

Zendesk