Case Study: Snowflake scales global demand generation with ON24

Snowflake saves 500+ hours and boosts leads 30.9% with ON24

Snowflake, a data cloud company, needed a more scalable and engaging way to connect with customers through virtual events to educate audiences and generate pipeline. Without a formal webinar program, platform, or process, they lacked a way to engage customers at scale. They partnered with the webinar platform ON24 to build this program from the ground up.

Using ON24's platform, which includes AI-powered tools, templates, and console customization, Snowflake automated setup and personalized experiences. This solution enabled them to scale from a single weekly demo to an average of 40 webinars per month across global regions. The results included saving over 500 hours per year in setup time and achieving a 30.9% year-over-year increase in leads, with webinars now accounting for 27% of all marketing-generated leads.

Snowflake