Case Study: Snowflake boosts demand generation with ON24

Snowflake saves 500+ hours a year with ON24

Snowflake, a technology company, needed a scalable and engaging way to connect with customers and generate demand, but lacked a formal webinar program, platform, or process. To address this challenge, they partnered with vendor ON24 to build a global webinar strategy from the ground up.

Using ON24's webinar platform and AI-powered tools, Snowflake implemented automated templates and personalized consoles to launch a high-volume program. This solution saved over 500 hours per year, increased webinar-sourced leads by 30.9% year-over-year, and made webinars their top-performing channel, accounting for 27% of all marketing-generated leads.

Snowflake