Case Study: ServiceNow scales partner webinars and saves months of work with ON24

ServiceNow scales partner webinars 78% and saves one week a month with ON24

ServiceNow, a technology company, needed to scale its partner enablement webinar program beyond the limitations of its free video conferencing platform. The previous solution required one to two weeks of manual work each month to create on-demand content and offered no analytics or secure content hosting. To address these challenges, ServiceNow turned to the ON24 platform for a more robust webinar and engagement solution.

By implementing ON24, ServiceNow automated the conversion of live events into on-demand experiences, saving a week of work per month. The platform's analytics and HubSpot integration provided valuable engagement data. This enabled the team to scale its webinar program by 78% year-over-year, delivering 214 events annually, and achieved a 50% increase in attendance conversion, demonstrating significant efficiency and growth with ON24.

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