Case Study: ServiceNow boosts ABM pipeline influence with ON24 webinars

ServiceNow boosts pipeline influence 538% with ON24

ServiceNow, a company providing a cloud-based platform for digital workflows, faced the challenge of evolving its account-based marketing (ABM) strategy to become more targeted and laser-focused. They needed to create valuable custom content for their top prospects and find a scalable way to distribute it and track performance, which led them to partner with vendor ON24 and utilize its webinar platform.

Using the ON24 platform, ServiceNow created highly personalized webinar experiences with ON24 Target, operationalized its lead generation, and provided interactive live demos. This solution delivered impressive results for ON24's customer, including a 538% year-over-year increase in pipeline influence from webinars. ServiceNow also hosted 22% more webinars with significantly more live and on-demand attendees.

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