Case Study: ServiceNow scales partner webinar program 78% and saves weeks of work with ON24

How ServiceNow Scales Partner Webinar Program 78% and Saves Months of Work with ON24

ServiceNow’s Global Partner Enablement team, led by Josephine Copeland, used webinars to train and certify partners but struggled with a basic video-conferencing tool that couldn’t scale, offered no analytics, and forced lengthy manual work to convert live events to on‑demand—consuming up to one to two weeks of effort per month and limiting global, multi‑language reach and secure content consolidation.

Adopting ON24 enabled automated live-to-on‑demand conversion, global expansion with auto-translation and captions, new program types (FastTrack and PEAK Bites), and robust analytics with HubSpot integration. As a result, ServiceNow grew from 120 to 214 partner events (a 78% program increase), saw a 50% lift in attendance conversion, and reclaimed roughly one week of work per month.

ServiceNow

Josephine Copeland

Global Partner Enablement Program Manager