Case Study: Genesys increases pipeline by 127% with ON24

Genesys increases pipeline by 127% with ON24

Genesys, a company that powers customer experience solutions, historically relied on webinars for demand generation. As it grew and adopted a new account-based marketing (ABM) strategy, it faced challenges in creating engaging, multi-funnel digital events that moved beyond one-off webinars with minimal engagement and no lasting value. The company sought to transform its program using the ON24 platform to better support its global audiences and sales pipeline.

Using webinars powered by ON24 as its foundation, Genesys implemented a comprehensive solution involving deep integrations with Marketo and Salesforce, creative on-demand content recycling, and a variety of engaging webcast formats. This approach, supported by ON24's engagement tools and certification programs, enabled personalized, trackable experiences throughout the buyer journey. As a result, Genesys increased its sales pipeline by 127%, saw a 101% increase in registration, and delivered revenue from its online events program for the first time.

Genesys