Case Study: Genesys achieves 3x pipeline growth with ON24

Genesys grows pipeline 3x with ON24

Genesys, a global leader in customer experience solutions, needed a unified digital marketing platform to create consistent, engaging content that could drive global demand, pipeline revenue, and provide valuable prospect insights for its sales team. They sought a demand generation software that would integrate with their existing CRM and marketing automation systems.

The company implemented the ON24 Platform to power a global webinar program. ON24 provided a customizable, interactive webinar experience with deep integrations to Salesforce and Marketo. This solution enabled Genesys to synchronize marketing and sales efforts with rich engagement data. As a result, Genesys achieved a threefold increase in pipeline revenue over three years, generated thousands of leads globally, and drives 35% of its digital pipeline revenue through webinars.

Genesys