Case Study: 6sense achieves 10,000% ROI with ON24

6sense generates 10,000% ROI with ON24

6sense, a B2B organization that uses AI to help revenue teams generate predictable growth, sought to future-proof its approach to driving inbound pipeline and better nurture non-marketing qualified accounts. The company partnered with ON24, implementing the ON24 Webcast Elite platform, to seamlessly scale its marketing programs and remain top-of-mind with prospects.

ON24 enabled 6sense to scale a weekly Simulive demo program and leverage integrated audience engagement tools. The solution allowed marketing and sales to align on prioritizing high-quality leads using combined data from 6sense and ON24. This strategy resulted in millions in pipeline generated, with one program delivering a lifetime ROI of over 10,000% through new pipeline and productivity gains for the customer.

6sense