Case Study: Buffer builds a digital headquarters and streamlines collaboration with Notion

Buffer's distributed team built a digital headquarters in Notion

Buffer, a distributed team behind social media scheduling and analysis for tens of millions of users, struggled to keep internal information organized as it grew. New hires had trouble finding policies and processes, and employees wasted time searching for decks, docs, and up-to-date information across multiple tools.

Notion helped Buffer build a digital headquarters by centralizing documentation, company handbooks, project dashboards, OKRs, and team wikis in one searchable workspace. With Notion, Buffer improved onboarding, made it easier for employees to find what they need, increased transparency across 16 time zones, and enabled teams to stay aligned and work more efficiently.

Buffer

Nicole Miller

Senior People Ops Manager