Case Study: Ad Council drives Emmy-winning #LoveHasNoLabels engagement with Nosto

Ad Council Powers Emmy-Winning #LoveHasNoLabels Campaign with User-Generated Content

The Ad Council, a national nonprofit behind the #LoveHasNoLabels campaign, needed a way to capture and showcase the huge volume of organic content inspired by its message of acceptance and inclusion. With Nosto, using a user-generated content solution, the Ad Council aimed to turn social buzz into a broader website and social experience that would reflect the real people supporting the campaign.

Nosto helped the Ad Council aggregate and curate thousands of #LoveHasNoLabels posts across social platforms into website galleries and social content. The results were strong: more than 40,000 authentic images have been sourced since 2015, the campaign became the first PSA to win an Emmy for Best Commercial, and it continued to drive engagement year after year.

Ad Council

Carolina Treviño

Digital Product Manager