Case Study: Groupon achieves rapid EMEA rollout and unified Salesforce call intelligence with Natterbox

Groupon’s Global Growth with Natterbox

Groupon, a global leader in local commerce, faced a fast-moving Salesforce migration and a surge in voice interactions across EMEA. The company needed a voice integration that would be easy to deploy across 23 countries, work with varied local telecom infrastructures, provide business intelligence from call activity, and scale quickly with minimal disruption. Groupon selected Natterbox and its voice integration for Salesforce (SaaS) to meet these requirements.

Natterbox implemented a remote, SaaS-based voice integration that activated user licenses and trained staff quickly, feeding all call metrics into a single Salesforce instance. The Natterbox rollout averaged three offices per week across 23 countries with only two onsite visits and zero agent downtime; call activity is automatically logged against the correct contact/opportunity, improving data integrity, reporting and employee productivity across Groupon EMEA.

Groupon

Tommaso Romagno

SER Salesforce