Case Study: Vidyard saves time on media monitoring and journalist research with Muck Rack

Vidyard saves 10-15 minutes a day with Muck Rack

Vidyard, a video platform built for businesses, needed a more efficient way to research journalists and track its media coverage. Their Head of Corporate Communications was manually tracking coverage, a time-consuming process. To address this challenge, Vidyard turned to the media monitoring and PR platform Muck Rack.

By implementing Muck Rack, Vidyard gained access to real-time media alerts, a comprehensive journalist database for pitching, and automated coverage reports. This solution saved their communications team 10-15 minutes each morning that was previously spent on manual tracking. Muck Rack’s tools also enabled more effective media engagement, leading to successful pitches and high-quality coverage, as the platform proved to be a fast and lean alternative to clunkier competitors.

Vidyard