Case Study: Swiggy achieves 3X faster campaign go-lives with MoEngage and Aampe

Swiggy speeds campaign go-lives 3X with MoEngage

Swiggy, a major food delivery and grocery platform, faced significant challenges in managing over 6,000 monthly marketing campaigns across its 11 business units. This hyper-scale operation led to user fatigue from fragmented messaging, slow campaign execution due to heavy engineering dependencies, and difficulty achieving true personalization. To address this, Swiggy partnered with MoEngage.

The solution involved implementing MoEngage's unified platform alongside its Merlin AI tools for prompt-based campaign creation and Aampe's agentic decisioning engine. This consolidated Swiggy's data and channels, enabling real-time, cross-channel journeys and autonomous per-user optimization. The results were substantial: MoEngage helped Swiggy achieve a 3x faster campaign deployment, more than double its average in-app click-through rates from 10% to 21%, and efficiently manage its massive scale of monthly campaigns.

Swiggy