Case Study: Bukalapak achieves 2.5x increase in CTR and 80% higher conversions with MoEngage

Bukalapak Witnesses 2.5X Increase In CTR Through Personalized Engagement Campaigns

Bukalapak, an e‑commerce unicorn in Indonesia, faced falling customer engagement because it lacked a single platform to create, track and analyze campaigns and to segment users for personalized messaging. To deliver contextual, behavior‑based campaigns at scale, Bukalapak turned to the MoEngage platform to better understand customer behavior and preferences.

Using MoEngage, Bukalapak implemented behavior‑based segmentation, A/B testing, dynamic product messaging (DPM) and multichannel Flows (email, push, social) driven by MoEngage Analytics. The targeted, personalized campaigns lifted click‑through rates by 2.5x and drove conversion rates that were 80% higher than their average CVR.

Bukalapak

Muhammed Juliansyah Pratama

Notifications Marketing