Case Study: Bigbasket improves push notification delivery with MoEngage

Bigbasket improves push notification delivery by 10% with MoEngage

Bigbasket, India's largest online food and grocery store, faced a significant challenge with low push notification delivery. This was primarily due to OS-level and device-level restrictions on many Chinese OEM smartphones, which represent 51% of the Indian market. Their vendor, MoEngage, addressed this problem using its MoEngage Push Amplification SDK.

The solution from MoEngage acted as a fallback to standard delivery methods, directly reaching users on restrictive Chinese OEM devices. This implementation led to a 10% aggregate increase in push notification delivery, a 17% increase for onboarding campaigns, and ultimately a 16% rise in sales conversions attributed to the improved reach.

Bigbasket