Case Study: Avalara achieves a 41-day reduction in sales ramp-up and faster time-to-first-sale with MindTickle

Avalara reduced the ramp up time for their sales hires by 41 days after adopting a structured onboarding program built on MindTickle

Avalara, a cloud-based tax compliance software company, was hiring rapidly across multiple locations and struggled to scale a paper- and classroom-based sales onboarding process that served five distinct sales roles. To build a consistent culture of sales excellence and make ramp-up predictable, Avalara selected MindTickle’s onboarding and enablement platform.

MindTickle delivered a role-based, five-tier onboarding program (Train, Test, Reinforce, Evaluate, Sign-off) using video content, gamification, multi-format assessments, role-play practice and manager analytics, plus follow-on enablement like trade-show certification and manager coaching. The MindTickle solution gave managers clear visibility into rep progress and helped Avalara reduce ramp-up time by 41 days, shorten time to first sale by one week, and improve measurable sales readiness.

Avalara

Chuck Marcouiller

Director of Sales Learning & Enablement