Case Study: Ad Council doubles CTR and reaches 1M+ mobile views with Millennial Media

Ad Council + Carat Support Bullying Prevention With Mobile

Millennial Media partnered with media agency Carat and the Ad Council to reinvigorate the national Bullying Prevention campaign for National Bullying Prevention Month. The challenge was to raise awareness and effectively reach parents of elementary and middle school children to motivate them to take action against bullying.

Using Millennial Media’s audience-targeting capabilities and bold mobile creative—centered on the message “Teach your kids how to be more than a bystander” with a clear Learn More call-to-action—the campaign drove strong engagement: overall CTR was over 2× platform benchmarks, the ads generated more than 1 million mobile views, and the effort brought 3,300+ new visitors to the campaign landing page.

Ad Council