MetrixLab

MetrixLab is a fast-growing global market research and insights company that's challenging the status quo of insights. By blending evolving technology with passionate experts, MetrixLab helps global and local brands to drive more impact, and forges partnerships to drive sustainably equitable growth. From creative testing to brand tracking, and packaging to e-commerce optimization, MetrixLab’s range of solution suites adapts to fit all types of budgets, timelines and business needs.

Case Studies

Showing 35 MetrixLab Customer Success Stories

search button

Measuring government satisfaction in Kenya

Africa Creates logo

Disruptive packaging design repositions and grows Amstel Bock beer

Amstel logo

Asahi International drives engagement and purchase with stand-out pack redesign guided by AI-powered insights

Asahi International logo

Asahi International and MetrixLab lead retailers to remerchandise beer in French supermarkets

Asahi International logo

Helping newcomer Babychou evaluate brand strength to plan ahead

Babychou Services logo

Bayer ASEAN uses digital qual insights to optimize campaign to boost purchase of vitamin C supplement

Bayer logo

BuzzFeed drives significant incremental growth in brand KPIs with cross-platform content

BuzzFeed logo

Improving Edgewell’s marketing effectiveness with an integrated brand-and-media measurement program

Edgewell Personal Care logo

Testing cross-platform performance of video ads for Facebook

Facebook logo

Facebook leverages creative testing to drive best practice guidelines with in-market results

Facebook logo

Decoding the impact of influencer marketing

Understanding women’s attitude toward beer in Africa

Heineken logo

Using social picture analysis to design culturally relevant pack graphics for a leading FMCG company

Mobile survey sampling in emerging markets

Gaining insights into social media content and performance

Consumers’ attitude and behavior on fish consumption in Kenya

Larive International logo

MetrixLab provides deep understanding of single serve coffee preparation

Evaluating and validating POS materials for a leading CPG brand

Testing mobile ads for a digital agency

MetrixLab collects user attitudes via preferred entertainment device

Quickly determine if two digital ads are ready for use

Quickly assess the impact of your new packs

Determining which products will generate the greatest impact

Leading Video Advertising Company - Customer Case Study

MetrixLab enables shoppers to share in-store experience with brands

Understanding the impact of new packaging on an international beer brand

Measuring website effectiveness across 24 countries for MSD

MSD logo

Philips - Customer Case Study

Philips logo

Co-creating the perfect positioning for a new kitchen appliance in Germany and the Netherlands for Philips

Philips logo

SAN tests winning advertisements with AI-powered creative testing from MetrixLab

SAN logo

Measuring digital campaign effectiveness for educational campaign Sandy Hook Promise

Sandy Hook Promise logo

How SunButter modified their brand strategy to appeal to a wider audience and increase sales

SunButter logo

Pre-testing for campaign optimization for Westwing

Westwing logo

Identifying customer satisfaction for one of the world’s fastest-growing travel companies

Improving the effectiveness of online advertising

Yahoo logo

No matching case studies