Case Study: Pendo reduces Facebook cost-per-MQL by 80% with Metadata.io

How Pendo Reduced Their Cost-per-MQL on Facebook by 80%

Pendo, a software company that helps teams improve digital experiences, wanted to generate higher-quality leads from Facebook and LinkedIn while lowering cost per lead and increasing revenue. They had seen low CPLs before, but the lead quality was not strong enough, especially for their core audiences of Product Managers, UX/UI designers, and Customer Success teams.

Using Metadata.io, Pendo improved audience targeting and messaging across Facebook and LinkedIn, including a “Pendo for Startups” campaign aimed at smaller companies. Metadata.io helped automate 482 hours of work and enabled Pendo to scale spend on Facebook by 3X while achieving the same quality leads at much lower cost; by the end of the campaign, Pendo reduced cost-per-MQL on Facebook by 80%.

Pendo

Will Cozart

Senior Digital Manager