Case Study: Gainsight achieves $4.8M in pipeline with Metadata.io

How Gainsight Segmented Their Way to $4.8M in Pipeline

Gainsight, a customer success platform provider, needed a better way to run paid media across multiple products, personas, market segments, and company sizes. Their small paid media team found that manually building and segmenting campaigns was too time-consuming and difficult to scale.

Using Metadata.io, Gainsight segmented campaigns by geography, market segment, and product, then built audiences with LinkedIn targeting, MetaMatch firmographic targeting, dynamic Salesforce account targeting, and dynamic G2 intent targeting. With Metadata.io, they automated 437 hours of work, created $4.8M in pipeline, and achieved a 10.4X return on investment while scaling experiments and improving efficiency across LinkedIn and Facebook.

Gainsight

Alex Turbett

Senior Manager, Digital Marketing