Case Study: Gainsight achieves $6M in pipeline and $100K in annual savings with Metadata.io

Gainsight drives $6M in pipeline with Metadata.io

Gainsight, a privately-held software company that builds customer success and product experience platforms, challenged its marketing team to leverage AI and automation to scale its demand generation. The manual processes were consuming too many hours, making it impossible to hit pipeline targets, preserve spend efficiency, or optimize campaigns in real time. To address this, they turned to the vendor Metadata.io for a solution.

By implementing Metadata's platform, Gainsight automated campaign builds, budget optimization, and testing. This solution triggered and influenced $6 million in pipeline over 12 months and saved the company approximately $100,000 annually through efficiency gains. The team also reclaimed 70% of their manual workload, allowing them to reallocate resources to more strategic initiatives while increasing both pipeline and output.

Gainsight