Case Study: Pendo triples campaign production and generates $5M in pipeline with Metadata.io

How Metadata Helped Pendo Scale Campaign Production 3× and Generate $5M in Pipeline

Pendo, a privately held SaaS software development company, needed to scale paid media and campaign testing much faster as it expanded across multiple channels and buyer personas. The digital marketing team was only two people, but they were responsible for a growing volume of campaigns, creative variations, audience segments, and pipeline goals that were difficult to manage manually in native ad platforms.

Using Metadata.io, Pendo was able to build and launch campaigns 3× faster, run more experiments with the same headcount, and improve attribution from campaign to pipeline. Metadata helped Pendo generate more than $5M in influenced pipeline and 32,000+ net-new leads, while also cutting manual campaign work by 70% and operating at the output of a team of six.

Pendo

Mackenzie

Director of Digital Marketing