Case Study: Gainsight achieves 170% EMEA quota attainment with memoryBlue

Gainsight scales pipeline 170% to quota with memoryBlue

Gainsight, a customer success platform, faced the challenge of scaling its sales pipeline generation without expanding its internal Sales Development Representative (SDR) headcount. The company needed a partner that could match its internal standards for both volume and quality of leads consistently across different regions. To meet this challenge, Gainsight partnered with the outsourced SDR firm memoryBlue.

memoryBlue implemented a program that integrated seamlessly with Gainsight's existing sales structure, first launching in North America and then expanding into EMEA. The solution focused on revenue goals and was fully integrated into Gainsight's sales operations. The results were significant, including over $500,000 in closed-won revenue and 170% quota attainment in the EMEA region. The partnership with memoryBlue provided a scalable pipeline engine with consistent performance and high-quality lead generation.

Gainsight