Case Study: 6sense achieves a one-month shorter sales cycle with Mediafly's ValueStory

6sense Shortens Sales Cycles with Mediafly’s Value Selling Tools

6sense, an AI-powered account-based orchestration (ABM) platform, needed a way to quantify and scale value selling as B2B buying involved more stakeholders and complex decision-making. To address this, 6sense partnered with Mediafly and implemented Mediafly’s ValueStory® tools to lead with value from the first interaction and make believable, reproducible value stories available across marketing and sales.

Mediafly delivered two ValueStory solutions—a website-hosted marketing tool that personalizes competitive-differentiation messaging and a sales calculator embedded into critical deal touchpoints—built in close collaboration with 6sense. The Mediafly implementation produced more consistent, engaging buying experiences and increased competitive advantage, and helped 6sense shorten its average sales cycle by one month.

6sense

Latane Conant

Chief Marketing Officer