Mediafly
40 Case Studies
A Mediafly Case Study
6sense, an AI-powered account-based orchestration (ABM) platform, was experiencing rapid, double‑digit growth and needed a scalable way to train sellers in its value-selling approach. Rather than relying on one-off PowerPoints, occasional webinars, and ad‑hoc mentorship, 6sense sought a solution to ramp new hires fast and turn account executives into consultative sellers—so they partnered with Mediafly and adopted Mediafly’s sales readiness solution.
Mediafly implemented an integrated learning and sales‑enablement platform built around microlearning—short, YouTube‑style three‑ to ten‑minute videos—accessible to account executives and business development representatives. The Mediafly solution replaced one‑way classroom training, improved seller preparedness and messaging consistency across the buyer journey, and delivered measurable outcomes: more consultative sales interactions, increased seller credibility and confidence, and more consistent, engaging buyer experiences.
Latane Conant
Chief Marketing Officer