Case Study: Genesys drives ABM lead quality and faster opportunity conversion with Madison Logic

Genesys accelerates opportunities in under 6 months with Madison Logic

Genesys, a global leader in customer experience solutions, faced challenges with its previous marketing strategy, which was not generating the desired results. They needed a scalable, global account-based marketing (ABM) solution to better engage target accounts with relevant content. To address this, they partnered with vendor Madison Logic.

Madison Logic implemented its ABM Content Syndication and ML Data Cloud intent data solutions to help Genesys reach and understand its target accounts. This strategy provided high-quality Marketing Captured Leads (MCLs) and helped source new opportunities. The partnership with Madison Logic enabled Genesys to convert leads into opportunities in less than six months, significantly accelerating their long buying cycle and driving marketing ROI.

Genesys