Case Study: Swisscom achieves 24/7 rapid multilingual COVID-19 crisis communications with Lionbridge

How does a major telecommunications and IT company produce and distribute time-sensitive content 24/7 to its clients in three languages during uncertain times

Swisscom, Switzerland’s leading telecom and IT company, faced a dual challenge in February 2020: a nationwide technical malfunction followed days later by the country’s first COVID-19 case, prompting a 24/7 crisis management taskforce to produce time-sensitive press releases and statements. Having partnered with Lionbridge since 2007, Swisscom turned to Lionbridge’s round-the-clock express translation support to ensure consistent, stakeholder-tailored communications across languages under intense time pressure.

Lionbridge assembled a virtual team (3 project managers, 2 language quality managers and 15 telecom‑specialist translators) to translate critical communications into German, French and Italian, operating 24 hours a day for four weeks. The Lionbridge solution enabled faster, compliant outreach in clients’ languages, maintained brand and national security standards, and helped Swisscom speed deployment of customer-centric solutions while earning the trust of communication managers and partners.

Swisscom

Andrea Tröhler

Media Relations