Case Study: Genesys achieves 2.2x faster pipeline growth, 16% higher win rates and 42% larger deals with LinkedIn Sales Solutions

Selling the Genesys Way with LinkedIn

Genesys, a global leader in customer experience software used by over 10,000 companies, faced a major sales challenge when its primary buyer shifted from IT to C-level executives. Traditional outreach and prospecting tactics were ineffective with executives who do more research, screen calls, and require earlier, more strategic engagement, so Genesys needed a way to identify high-value leads sooner and nurture them through longer buying cycles.

Genesys implemented LinkedIn Sales Navigator across its global sales team, embedding social selling training into account planning and integrating the tool with their CRM. The program drove faster pipeline growth (2.2×), a 16% higher win rate, influenced 49% of closed deals, and increased deal size by 42%, with near-universal adoption across the sales force.

Genesys

Diane Demeester

VP, Global Sales and Services Operations