Case Study: PayPal achieves almost 3000% ROI and 25% shorter sales cycles with LinkedIn Sales Solutions

PayPal - Customer Case Study

PayPal Australia, whose digital wallet is used by more than 5.5 million Australians, faced long sales cycles and inaccurate, costly lead data. Head of Field Sales Paul Weingarth wanted more accurate leads, less data scrubbing and faster merchant acquisition because “time is money” in their business.

PayPal adopted LinkedIn Sales Navigator for every deal, stopping purchases of expensive rich data and using Navigator to find up-to-date decision makers and multiple contacts per company. The change delivered almost 3000% ROI (about $10k investment to $300k in new business in year one), reduced sales cycles by 25% and improved access to key contacts and close rates.

PayPal

Paul Weingarth

Head of Field Sales