Case Study: DocuSign achieves accelerated sales cycles and improved productivity with LinkedIn Sales Solutions

DocuSign accelerates sales cycles with LinkedIn for Salesforce

DocuSign, the industry‑standard electronic signature provider used by millions worldwide, needed to deepen relationships with enterprise accounts and better prioritize a fast‑growing pipeline. Its 40+ corporate and enterprise sales reps were spending too much time filtering and qualifying inbound leads and wanted a way to strengthen connections with key decision makers and accelerate account development and closures.

DocuSign deployed LinkedIn for Salesforce (LinkedIn Sales Navigator) to surface real‑time LinkedIn profiles and company insights directly inside Salesforce, automatically matching contacts and leads. The integration made prospecting and lead qualification faster, uncovered previously unknown connections, increased LinkedIn usage among the sales team (80–90%+ adoption), boosted productivity and shortened average sales cycles, helping reps engage customers and close deals more quickly.

DocuSign

Loren Alhadeff

VP Corporate Sales