Case Study: Snowflake drives higher event engagement with LinkedIn Marketing Solutions Thought Leader Ads

Snowflake drives 3x higher CTR with LinkedIn Marketing Solutions

The customer, Snowflake, a cloud-based data storage and analytics platform, faced the challenge of creating excitement and driving attendance for its first-ever Dev Day event alongside its annual Summit. To meet this challenge, they worked with the vendor LinkedIn Marketing Solutions and used its Thought Leader Ads product as their sole event marketing tactic on the platform.

LinkedIn Marketing Solutions implemented a solution where Snowflake retargeted engaged audiences with a Thought Leader Ad featuring an internal expert. This strategy drove a 21% clickthrough rate and secured registrations from 40 targeted accounts for the new event. The vendor's solution supercharged engagement, with Thought Leader Ads for their other event achieving a clickthrough rate 2.7x higher than their Single Image Ads.

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