Case Study: Salesforce boosts brand awareness in India’s mid-market with LinkedIn Marketing Solutions

Salesforce reaches 2.3M audiences with LinkedIn Marketing Solutions

The customer Salesforce faced the challenge of increasing brand familiarity and shifting its perception among mid-market decision makers in India. Their global campaigns were not resonating with this specific local audience. To address this, Salesforce partnered with LinkedIn Marketing Solutions to launch a localized and personalized brand campaign.

LinkedIn Marketing Solutions implemented a multi-channel strategy combining paid media with an organic employee advocacy program. The paid campaign utilized LinkedIn's objective-based advertising and featured localized Thought Leader Ads, which drove clickthrough rates 2x higher than benchmarks. Personalized ad copy also doubled engagement rates. An employee advocacy initiative generated over 1,400 posts and 40,000 engagements. The results included reaching 2.3 million people and a 170% growth in Share of Feed. This contributed to significant lifts in key brand metrics, including a 16-point increase in unaided brand awareness.

Salesforce