Case Study: Freshworks boosts US brand reach with LinkedIn Marketing Solutions CTV ads

Freshworks reaches 500,000+ people with LinkedIn Marketing Solutions

Freshworks, a provider of AI-driven customer and employee service software, faced the challenge of building brand awareness and trust to support its expansion into the US market, while ensuring its marketing investments contributed to conversion goals. To address this, they partnered with the vendor LinkedIn Marketing Solutions.

The solution from LinkedIn Marketing Solutions involved refining Freshworks' demand generation strategy by incorporating Connected TV (CTV) ads into their LinkedIn campaigns. This allowed them to repurpose video content for broader, targeted reach. As a result, the CTV campaign generated over 1.5 million impressions, reached more than 500,000 targeted viewers, and engaged an audience where 60% matched their ideal customer profile, effectively scaling valuable brand awareness.

Freshworks