Case Study: Shopify achieves faster plan upgrades and higher ARR with LeanData

Shopify boosts self-serve plan upgrades with LeanData, saving 5.8 hours per upgrade

Shopify, a leading ecommerce platform, sought to improve its buyer experience for customers upgrading their subscription plans. Their existing process was lengthy and manual, causing long wait times for customers and consuming valuable internal resources. To address this challenge, they partnered with LeanData to automate their sales cycle using its no-code revenue operations platform.

By implementing LeanData, Shopify created a fully automated "self-serve" upgrade funnel. The solution used LeanData to automatically route leads, create opportunities, determine sales commission eligibility, and even mark opportunities as closed-won. This eliminated complex manual processes. The results were significant, including saving 5.8 hours of manual work per upgrade, increasing customer time-to-value by 360x, and generating 7x-68x more incremental annual recurring revenue per plan upgrade.

Shopify