Case Study: SalesLoft achieves scalable automated lead management and account-based selling with LeanData

SalesLoft - Customer Case Study

SalesLoft is a fast-growing modern sales engagement platform that has more than doubled headcount, added over 1,000 customers and grown ARR by 5,000% since 2015. As inbound volume exploded, native Salesforce assignment rules became unscalable, causing manual work, slipped leads and data hygiene problems just as the company pivoted toward account‑based selling.

LeanData automated lead-to-account matching and intelligent routing—processing about 38,000 leads a month and converting roughly 100,000 existing leads into contacts—so leads reach the right reps, database quality improves, and reps can focus on selling. The result: major time savings, cleaner Salesforce data, stronger account-based execution and the scalability SalesLoft needed to sustain rapid growth.

Salesloft

Cynthia Hancock

Revenue Systems Manager