Case Study: Snowflake (the Data Cloud) reduces lost leads, speeds response times, and increases booked meetings with LeanData

How LeanData helped Snowflake reduce lost leads, improve response times, and increase booked meeting rates

Snowflake, a fast-growing data cloud company, had built a focused account-based marketing (ABM) team but lacked account-connected sales development, so inbound leads often weren’t matched to the right accounts or reps. That misalignment caused slower sales cycles, lost deals and revenue, and inconsistent buyer experiences.

Snowflake implemented LeanData’s Lead-to-Account Matching and Routing to match individual leads to their accounts, route them to the correct account owners, apply business rules and SLAs, and enable faster, more personalized SDR outreach. The outcome: near-instant changes to routing (99% reduction in time updating rules), 20–30% higher inbound lead conversion, a 78% reduction in SDR research time (1–3 hours/day per rep), sub‑5 minute response times for demo/contact requests, no lost leads and reduced churn.

Snowflake

Lars Nilsson

Vice President Global Sales Development