Case Study: Intercom achieves faster lead routing and major cost savings with LeanData

High-growth Intercom relies on LeanData lead routing to supercharge business agility and sales effectiveness

Intercom, the messaging-first customer platform used by thousands of internet businesses, was hampered by a custom-built lead routing system that relied on outside consultants. Changes took weeks and cost thousands, internal staff spent hours preparing change requests, and the company lacked the agility and visibility needed to manage high-volume, transactional sales processes effectively.

After implementing LeanData in December 2017, Intercom gained a visual, self-service routing tool that lets teams create, test and deploy changes in under an hour. The switch cut external consulting costs roughly in half, reduced internal admin to a few hours a week, improved lead-to-rep speed (reducing lost opportunities), and increased control and innovation in Intercom’s sales processes.

Intercom

Jeff Serlin

Head of Global Sales Operations