Case Study: AAA National achieves 40%+ reach and 100%+ engagement growth with Khoros

How AAA National boosted engagement and awareness with Khoros

AAA, a century-old membership organization, needed to scale its social media program and boost awareness and understanding of its Diamond Program. After a thorough vendor search, AAA chose Khoros, using the Khoros Marketing solution and later engaging the Khoros Strategic Services Team for fresh strategy and creative support.

Khoros’s Strategic Services revamped Diamond Program campaigns, produced evergreen multi-channel content (destinations, Diamond education, inspector stories), and optimized distribution across paid and organic channels. The work drove measurable gains for AAA: 40%+ year-over-year reach growth, 100%+ year-over-year engagement growth, 120K+ annual video views, increased followers, and content now used nationally—demonstrating Khoros’s impact.

AAA

Mary Devine

Director of Brand Services