Case Study: VMware cuts app cost-per-download by 87% (to 13% of initial cost) with Kenshoo

VMWare - Customer Case Study

iCrossing partnered with VMware to promote a gamified app that teaches IT professionals the benefits of the cloud. The challenge was to drive downloads and engagement for the app across multiple markets and languages.

They launched an app-download campaign using in‑app interest targeting and Google Play Search Ads run through the Kenshoo platform, tracking conversions to optimize ad types, sizes and interest targets, then scaled the program across 10 countries and 6 languages — cutting cost per download to 13% of the initial cost.

VMware