Case Study: Ticketmaster achieves 13:1 return on ad spend with Kenshoo Search & Social

Ticketmaster - Customer Case Study

Ticketmaster partnered with Kenshoo to expand customer engagement beyond search by launching Facebook as a new channel, using existing search success as a springboard to reach more high-value audiences.

Kenshoo deployed its Search and Social platform along with Intent Driven Audiences (IDA) to precisely target those audiences, delivering a 13:1 return on ad spend and driving cross-channel engagement for 30% of conversions and 33% of revenue. Ticketmaster’s campaign was the 2015 Infinity Award winner.

Ticketmaster