Case Study: Lenovo improves global licensee feedback analysis with Keatext

Lenovo Analyzes Global Licensee Feedback for 250+ Products

Lenovo, the global electronics and PC brand, needed a better way to measure licensee performance across 180+ markets and more than 250 products. As its licensing program expanded across brick-and-mortar, ecommerce, and other channels, collecting and consolidating customer feedback became increasingly manual and difficult, making it hard to ensure consistent quality standards. Keatext’s AI-powered text analytics platform was brought in to help centralize and analyze that feedback.

With Keatext, Lenovo automated feedback collection and analysis across multiple channels, using dashboards, sentiment and intent analysis, and advanced filtering to review more than 120,000 comments across 266 products. The result was faster onboarding for new licensees, more actionable insights, and improved visibility into product and licensee performance. Lenovo now uses Keatext as part of its standard onboarding process and ongoing quality management.

Lenovo

Bai Song

Senior Product Manager